Happy Thanksgiving
The PRVerdict is celebrating Thanksgiving today. We hope you are too. All the very best to our readers.
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Would You Call Yourself a Close Friend of Rajat Gupta?
The PR Verdict: “B” for Rajat Gupta and friends For those who missed it, yesterday was day one of the trial of Rajat Gupta the former managing director of McKinsey & Company and former board member...
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THE PRV REPORT CARD: This Week’s Winners & Losers
What a week: Tom Cruise allegedly auditioning candidates for wifely duties, DNC firepower in Charlotte and Katie Holmes tells us why she is not afraid of make-up. Who are this week’s PRV winner and...
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Vogue Fashions a (Too) Perfect First Family
The PR Verdict: “C” (Distinctly OK) for Vogue’s cover feature on the First Family. (Pictured: First Lady Michelle and President Barack Obama.) Can planned PR be too effective? That might be the...
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The PRV Report Card: Winners & Losers
PR Winner: “A” (PR Perfect) for the Republicans who have turned up the heat on the Obama’s second term. If true that life comes at you in threes, then this week was the triumvirate of PR gifts. Obama...
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Chipotle’s “Scarecrow” Is a Recipe for Marketing Success
THE PR VERDICT: “A” (PR Perfect) to Chipotle for spicing up the fast-food wars with creative marketing. Chipotle Mexican Grill Inc. and Moonbot Studios have wowed consumers and advertising critics with...
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Twitter CEO Won’t Duck Challenge (But Should)
THE PR VERDICT: “D” (PR Problematic) for Twitter CEO Dick Costolo. Feisty Twitter CEO Dick Costolo never shies away from a flame war, slugging it out in 140 characters or less with all comers. His...
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Yet Another Tech CEO’s Filter Error
THE PR VERDICT: “F” (Full Fiasco) for Greg Gopman of AngelHack. In San Francisco, the backlash against privileged, self-absorbed Titans of Tech is rising faster than city rents – themselves cresting to...
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And the Academy Award Goes to… Embedded Ads
THE PR VERDICT: “B” (Good Show) for Ellen DeGeneres and the Academy Awards. This past Sunday’s Academy Awards were long at over three and a half hours, but by all accounts most people came away...
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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to security firm Codenomicon and Google researcher Neel Mehta, both of whom discovered the web security bug known as Heartbleed. The bug, a flaw that allows...
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